Rankings
2023 MM rankings
The Financial Times
We develop responsible leaders for a better world
UNDERGRADUATE STUDENTS
GRADUATE STUDENTS
EXECUTIVE PROGRAMS PARTICIPANTS
PhD grad Indigenizing business in Canada
"Canada’s natural resources generate economic value for the country," says Emily Salmon, newly minted PhD graduate, "but they also present challenges for cultural practices and values that really exist within a specific geographical space."
Her research on community benefit agreements (CBAs) for Indigenous communities challenges conventional wisdom and aims to provide actionable results for these communities.
Student & alumni highlights
Building childhood dreams into reality
Bryanna MacDonald, MBA ’21, talks about her career as an architecture sustainability consultant.
How Felipe Ferreira propelled his career
Felipe Ferreira, MGB ’19, talks about how his investment in Gustavson’s unique program paid off and shares his globetrotting adventures along the way.
How Jessica Garcia bet on herself and found a new career path
Five years ago, if you had told Jessica Garcia, MBA ’23, that she’d be working in the sustainability sector at Ernst & Young, she wouldn’t have believed it. Today, she’s a manager at Ernst & Young, leading teams on climate change and sustainability.
Connecting people, empowering communities
At just 18, BCom student Sophia Vaillant has already saved her local hospital thousands of dollars and been honoured with a national medal for community leadership.
We cultivate partnerships for positive impact
ALUMNI
MENTORS
CO-OP PLACEMENTS
CO-OP EMPLOYERS
A global mindset is fundamental to our outlook at Gustavson. We are proud to have partnerships with more than 100 leading universities around the world.
Tiny Founders named Distinguished Entrepreneurs of the Year
Andrew Wilkinson and Chris Sparling, co-founders of holding company Tiny (TSXV: TINY), have been named the UVic Peter B. Gustavson School of Business 2025 Distinguished Entrepreneur of the Year Award (DEYA) recipients.
Gustavson Strengthens Indigenous Leadership
The appointment of our first Associate Dean, Indigenous responds to both community calls and faculty needs for dedicated Indigenous leadership to support curriculum reform, hiring and evaluation processes, mentorship of Indigenous students, and meaningful engagement with local Nations.
Inaugural cohort graduates from first-of-its kind MBA
The Peter B. Gustavson School of Business and the BC Association of Aboriginal Friendship Centres (BCAAFC) celebrated the graduation of the first class of a master’s in business administration in advancing reconciliation (MBA in Advancing Reconciliation, or MBA AR).
We champion research that makes a difference
JOURNAL ARTICLES
BOOKS & BOOK CHAPTERS
JOURNAL EDITORSHIPS & EDITORIAL BOARDS
ACADEMIC CONFERENCE PRESENTATIONS
Indigenous knowledge shapes sustainability project
A research team led by Gustavson researcher Matt Murphy secured a $2.5M grant to help integrate Indigenous knowledge into sustainability projects. The initiative, called the Balance Co-Lab, is an international collaboration of Indigenous governments, researchers and non-governmental organizations.
“This project is very critical to the empowerment and self-determination of Indigenous governments and peoples,” says Cloy-e-iis Judith Sayers, president of the Nuu-chah-nulth Tribal Council and a member of the project’s Council of Senior Advisors.
Research highlights
Balancing goodness and profit
Businesses face growing pressure to adopt Environmental, Social, and Governance (ESG) principles—but at what cost? New research from UVic’s Gustavson School of Business provides key insights into how businesses can balance ethics and profitability.
What鈥檚 in a place? New framework for community leadership
From natural resources and geographic strengths to cultural history and the feeling we call ‘home’, community leaders are taking new approaches to draw on and enhance their local places. Researchers explore this work through a new framework. Gustavson’s Natalie Slawinski is lead editor and coauthor on the book published this year.
What can we learn from Major League Baseball and how we hire?
A study by Rick Cotton and co-author Wang Lan (Peking University), shows that hiring employees who return to a previous employer, known as boomerang hires, or those recruited from proven sources, such as certain competitors, called pipeline hires, can improve performance by reducing the challenges of job transitions.
Researcher receives CIHR Project Grant worth $2.1 million
Roy Suddaby and a mostly UVic team received $2.1 million for a five-year project titled Overcoming the Impact of Historical Trauma on Health Outcomes for Indigenous Populations: Quest Health.
What's new at Gustavson
CSSI becomes the Centre for Regenerative Futures
Learn about the Centre's pivotal rebrand, how sustainability falls short in today's climate crisis, and what it really takes for business to become regenerative and help heal the world.
New specializations for BCom
Students starting in fall 2025 can choose from:
- entrepreneurship and innovation
- service design, marketing and management
- financial management (either accounting or finance stream)
- artificial intelligence and technology management
Master in Management to launch in 2026
A new graduate degree to build technical skill, business knowledge and leadership competencies.
Entrepreneurship Minor
An opportunity for non-business students to learn about owning and running a business.